Podcast Companies Begin to Advertise Like Hollywood Studios - WSJ
wsj.com
Podcast Companies Begin to Advertise Like Hollywood Studios - WSJ
The trouble with podcasts is that they are difficult to grow: while text can be shared and consumed quickly, a podcast requires a commitment (which again, is why advertising in them is so valuable).
Stratechery • Grantland and the (Surprising) Future of Publishing
The company has identified two priorities to boost advertising: podcasts and the two-sided marketplace.
Bloomberg Businessweek • Spotify’s Newest Pitch to Labels and Musicians: Now You Pay Us
Spotify is rolling up the internet audio market, which their CEO, Daniel Ek, thinks will grow from $100 billion in revenue a year to somewhere near the video market, which is $1 trillion. People spend about the same amount of time consuming audio as video content. “Are our eyes,” he asks, “really worth 10 times more than our ears?”
Matt Stoller • Will Spotify Ruin Podcasting?
And even Spotify, one of the largest digital subscription businesses in the world — which divulged last week that it’s paying between around $140 million to $195 million to buy The Ringer — still makes its podcasts available for free in its app, not requiring a Premium subscription. That may change someday. But purchasing The Ringer — and Gimlet Me... See more