Please, for goodness’ sake, start a mailing list - Austin Kleon

Voici l’élément le plus important que vous devez retenir de ce livre. C’est le facteur qui est le plus communément ignoré de 99% des blogueurs, et celui qui les freine le plus dans leur succès: avoir une liste des emails de vos lecteurs.

However, in technical markets, you’ll be hard-pressed to build a mailing list of developers. Developers tend to stay away from things that clog their inbox, typically opting for RSS feeds instead. But do not be fooled; for the rest of the world email is by far the better way to communicate with your audience.

Keep your own list, or get an account with an email newsletter company like MailChimp and put a little sign-up widget on every page of your website. Write a little bit of copy to encourage people to sign up.

put a little sign-up widget on every page of your website. Write a little bit of copy to encourage people to sign up. Be clear about what they can expect, whether you’ll be sending daily, monthly, or infrequent updates. Never ever add someone’s email address to your mailing list without her permission.