Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
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Playfulness, 'the marriage pact', nostalgia loops, an innovation idea for footwear brands lurking
So the fevered search for the next ever-more-niche revival could be seen as a way for Gen Z to carve out a IYKYK (“if you know, you know”) point of difference and ring-fence a specific look, community or interest. For a limited time, anyway.
The Face • Our obsession with nostalgia is driving a trend revival spiral
Part of our affection for places like this has to do with ‘90s nostalgia — a relatively recent past that feels extraordinarily distant. And it has to do with our interest at BBSP in identifying the moment when aesthetics that were prevalent , only to become passé *,* round the corner of reappraisal and somehow become more popping than ever .
Blackbird Spyplane • Too Many Places Are STERILE and TORCHED — Let’s Make Them COOL and FUNKY
Jason Fried ideas:
1) The "Scratch-off Ad" app idea
• Full-screen ad you scratch off with your finger
• Blow into mic to clear "dust"
• Chance to win prizes/coupons
• Global, once-a-day experience
• Can build with a small team
• Would print if you nail virality
2) "Shower Door Sketch" app concept
• Simulates drawing on steamy shower glass
• Ephemeral c
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