Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,amazon.com
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think. Your product, your company culture, your marketing—everything has to be aligned with transforming the way potential customers think. If you change the way they think, they will change their buying behavior. More import
... See morePlenty of scientific breakthroughs have been made at the intersection of seemingly unrelated fields, as have new business ideas and innovations. As Peter Thiel argues in Zero to One, every successful company—be it Facebook or a family diner—is a monopoly. You don’t want to compete with other businesses, or play the imitation game. You want to carve
... See more(See “The Law of Category,” here