Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,amazon.com
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Designing something changes the future that is possible.
“The most successful efforts in category creation do not result from company executives creating an acronym at an offsite. Rather they are discovered from deeply understanding a narrow set of customers.