Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,amazon.com
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
What does all this mean for a CEO, founder, or category creator of any kind? Your number one job is to change the way people think. Your product, your company culture, your marketing—everything has to be aligned with transforming the way potential customers think. If you change the way they think, they will change their buying behavior. More import
... See moreDave Peterson • Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets
One thing that might surprise you about dominance is how companies get it. You might think it comes from rapacious win-at-all costs business practices, or from raising large amounts of money to snuff out competition. But we’ve found that the primary source for a company’s dominance is whether it designs its product and business model to be perfectl... See more
Plenty of scientific breakthroughs have been made at the intersection of seemingly unrelated fields, as have new business ideas and innovations. As Peter Thiel argues in Zero to One, every successful company—be it Facebook or a family diner—is a monopoly. You don’t want to compete with other businesses, or play the imitation game. You want to carve
... See moreRichard Meadows • Optionality: How to Survive and Thrive in a Volatile World
(See “The Law of Category,” here