Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,amazon.com
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Clarity of purpose Summarizes the company’s business on the back of a business card. Large markets Address existing markets poised for rapid growth or change. A market on the path to a $1B potential allows for error and time for real margins to develop. Rich customers Target customers who will move fast and pay a premium for a unique offering. Focu... See more
Sequoia Capital • Elements of Enduring Companies
Our position is different than the one many new companies find themselves in: we are not battling it out in a large, well-defined market with clear incumbents (which is why we can’t get away with “Other group chat products are poisonous. Slack is toasted.”). Despite the fact that there are a handful of direct competitors and a muddled history of su... See more
Stewart Butterfield • We Don’t Sell Saddles Here
Designing something changes the future that is possible.
Bill Burnett • Designing Your Life: How to Build a Well-Lived, Joyful Life
“The most successful efforts in category creation do not result from company executives creating an acronym at an offsite. Rather they are discovered from deeply understanding a narrow set of customers.