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Platforms in an Aggregator World
For a long time there were two basic ways to organize human work: a firm and a marketplace. A firm, such as a company, had definite boundaries, was permission based, and enabled people to increase their efficiency via collaboration more than if they worked outside the firm. A marketplace had more permeable borders, required no permission to partici
... See moreKevin Kelly • The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Shopify sees Facebook as one of the channels; Facebook wants to become the channel. Short-term goals are aligned, but long-term, there is no doubt that Facebook is trying to become a platform itself.
Juozas Kaziukenas • Shopify’s Pivot to an Integrator
It's hard to get around that, but the way you can do it is if you build in utility. And I think that is largely because advertising was a hell of a drug for these companies for so long. That is why all these big internet advertising platforms were slow to become marketplaces, because it would have a temporary negative financial impact. Th... See more