Platforms in an Aggregator World

Ben Thompson stratechery.com

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Shopify’s Evolution – Stratechery by Ben Thompson

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In May, Facebook announced Facebook Shops, a tool to set up online stores on Facebook and Instagram. Shopify is one of the partners, allowing Shopify stores to upload their inventory to Facebook. However, assuming Facebook Shops is successful, this partnership benefits those stores and Facebook, not Shopify.

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