Platforms, Ecosystems, and Aggregators
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Platforms, Ecosystems, and Aggregators
Making the internet work for creators
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
The second reason why Ben’s milestone is significant is that he, better than anyone else, has identified and articulated the force that has overwhelmingly shaped online media over the past decade: Aggregation Theory.
Ben’s theory describes how and why a few major platforms have come to dominate the flow of infor... See more
Hamish McKenzie • The Age of the Sovereign Creator
This is one key insight in Ben Thompson’s famous Aggregation Theory: modern marketplaces get their power from aggregating the demand side. And that’s a much better position than the old way of trying to own the supply side.
florentcrivello.com • Own the Demand
Hal Varian, by the way, is the person who designed the Google ad auction. And it turned out he was only partially right about “information managers”. We call them influencers. But it was aggregators like Google that did the bulk of the heavy lifting. Computers can scale in ways that people can’t.
Gordon Brander • LLMs and information post-scarcity
Super-AggregatorsWhat makes Facebook and Google unique is that not only do they have zero transaction costs when it comes to serving end users, they also have zero transaction costs when it comes to both suppliers and advertisers.Start with supply: not only is the vast majority of online content accessible to Google’s search engine (unsurprisingly,... See more