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Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
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So, a good process for making your ideas stickier is: (1) Identify the central message you need to communicate—find the core; (2) Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Why isn’t it already happening naturally? (3) Communicate your message in a way that breaks your audi
... See moreChip Heath • Made to Stick: Why Some Ideas Survive and Others Die
Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts
Annie Duke • 5 highlights
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The Workshop Survival Guide: How to design and teach educational workshops that work every time
Rob Fitzpatrick • 1 highlight
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