Pitch Anything

My idea/product is a [new idea or product category] That provides [key problem/solution features]. Unlike [the competing product]. My idea/product is [describe key features].

As we have been discussing, reality isn’t waiting to be discovered—it’s waiting to be framed. By stacking four frames quickly one after the other, you can achieve the hot cognition in the target—helping the target to discover a wanting.

One of the most important things I’ve learned that has made every one of my deals possible is that targets simply do not like old deals. They want to see movement, and they don’t like deals that have been sitting around, ignored by other investors or partners.

Importantly, the humor is not there to relieve tension. Instead, it’s there to signal that although the tension is real, you are so confident that you can play around a little. Perhaps it’s best to think about it this way: People who have lots of options are not uptight, and they don’t take themselves too seriously.

You can trigger a hot cognition instantly, but cold cognition can take hours or days. Most presentations are set up to take the target down the path of a cold cognition. They try to justify the big idea with facts and information. Hot cognitions encode value. It’s the anticipation of a large financial gain that is emotionally compelling to the targ

In the most basic sense, what are the frames I have been talking about here? Frames are psychological referencing systems that all people use to gain a perspective and relevance on issues. Frames influence judgment. Frames change the meaning of human behavior.

To avoid cold, reasoned analysis, unemotional judgment of ourselves and our idea, we are going to create hot cognition by stacking frames.

Technology forces.

This idea introduction pattern goes like this: “For [target customers] Who are dissatisfied with [the current offerings in the market].