Pitch Anything
Here’s a useful set of questions you should answer before we proceed:
What do your prospects NEED TO BELIEVE in order for them to take the actions you need them to take to buy?
What do they need to REALIZE? (The AHA moments.)
What do they need to AGREE to in ADVANCE?
What do you NEED TO SAY in order for them to be PRE-sold on what you will offer in the... See more
What do your prospects NEED TO BELIEVE in order for them to take the actions you need them to take to buy?
What do they need to REALIZE? (The AHA moments.)
What do they need to AGREE to in ADVANCE?
What do you NEED TO SAY in order for them to be PRE-sold on what you will offer in the... See more
“Did you know?” leads with value. Rather than try to agitate the problem, you’re offering a powerful idea immediately.
“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.
“I wouldn’t do it that way,” immediately defines you in a ... See more
“I have a secret...” leads with intrigue. It is a very powerful position to be in when you’re the person who showed someone outside a world what the inside really looks like.
“I wouldn’t do it that way,” immediately defines you in a ... See more
a good process for making your ideas stickier is: (1) Identify the central message you need to communicate—find the core; (2) Figure out what is counterintuitive about the message—i.e., What are the unexpected implications of your core message? Why isn’t it already happening naturally? (3) Communicate your message in a way that breaks your audience
... See moreChip Heath • Made to Stick: Why Some Ideas Survive and Others Die
without tons of thought: It seems like __________ is important. It seems you feel like my company is in a unique position to __________. It seems like you are worried that __________.