With better infrastructure, creators may be able to reward and incentivize their community financially. If focused on the upside — giving 20% of future earnings back to the audience after a certain threshold is met, for example — creators would align incentives without upfront costs.

So much for the fat protocol thesis, we might say. The platforms of web3 start to look a lot like the p2p platforms of web2 and web1: the Pipes, the Airbnbs, the Ebays that win markets by capturing liquidity for rare, non-fungible items and services, their strong liquidity moat giving them strong commissions.

Pipe needs to simultaneously attract companies willing to sell their recurring revenue and investors willing to buy it.