Saved by Sam Blumenthal
Pinterest doubles down on social commerce
Etsy, ProductHunt and Pinterest (the latter two both A16z portfolio companies) are building solutions from different directions, and a great many people trying to replicate some form of the boutique model online as well, as I suggested here - to create some kind of specialist curation.
Benedict Evans • The Facebook of ecommerce — Benedict Evans
July Beauty and Fashion Rankings: Beauty and Fashion Brands Rev Up TikTok’s Influencer Marketing Engine
Tribe Dynamicstribedynamics.com
Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.