Saved by Sam Blumenthal
Pinterest doubles down on social commerce
Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread. On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livest... See more
Glossy • Beauty & Wellness Briefing: Instagram livestream shopping takes off
Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for dire... See more
Clicks & Clout: How We Seek Status In the Digital Age
Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
Li Jinli.substack.com
Commerce: Platforms that help creators sell products. There’s also ample room for new entrants. Platforms like PopShop, Whatnot, Huddle and Lit Live are tackling livestream shopping—already a popular phenomenon in China—while others, like The Landing and The Newness, focus on vertical categories such as interior design and beauty, respectively.