Saved by sari and
Pinduoduo and Vertically Integrated Social Commerce
Wish mainly targets low-income households who value cheap price above anything else. Peter Szulczewski wrote an article in Dec. 2016 introducing the concept of the "invisible half". It's the lower-income segment of Americans that has been underserved by technology and especially by ecommerce. Many Americans cannot afford to pay an annual Amazon Pri... See more
Alexandre Dewez • 🎄 Wish IPO Analysis - Reinventing Ecommerce for the Invisible Half
How could Taobao possibly catch up? It did so by finding other ways to boost willingness-to-pay (WTP)! With the help of services such as Alipay and Wang Wang, and thanks to a superior website design and two-sided ratings, Taobao increased and eventually matched eBay’s ability to delight customers. The
Felix Oberholzer-Gee • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
With the addition of community leaders into the supply chain, the unit economics for online groceries are fundamentally changed. Now CAC is lowered since community leaders are responsible for creating their own customer groups. Customer Life Time Value (CLTV) is extended since customers have more hands-on support and social buying promotes frequent... See more
Lillian Li • The hottest and least understood e-commerce model: Community Group Buying
A prime example is Fortnite, whose massive 350M+ player base represents nearly the same in-game population as the United States… 85% of whom purchase in-game upgrades, skins, and other downloadable content to the tune of $3.7 Billion /yr in sales.