Pinduoduo and The Rise of Social E-Commerce

People use Facebook widely and frequently, often multiple times a day. Adding a local and shipped commerce solution only extended the value of the app and the things that could be done with it. The fact that you can have the app open already and see when something new comes up for sale is part of the serendipitous discovery aspect of Marketplace.

Looking at the ~$3T value creation in e-commerce over the last two decades, one might feel that the best of e-commerce is behind us. However, in Amazon lingo, I believe we are still on Day 1. Current penetration is still low (~17% in US). New categories are coming online such as grocery and pharmacy.