Pinduoduo and The Rise of Social E-Commerce

In just five years, Pinduoduo has attracted 585MM users and reached ~$140B in annual GMV. Much of the e-commerce platform's success has come from its "social buying" features, which encourage consumers to team up, order in bulk, and receive discounts. This premise could work well in the US. We're continuing to see a shift from thinking about supply... See more

Where others failed with asynchronous purchases of “nice to have” high-end products, Pinduoduo created a synchronous mobile shopping experience equivalent to going to the mall with friends.

Pinduoduo’s interactive e-commerce / social commerce model is designed to more closely mimic how people interact, exchange feedback, and share recommendations when they shop in real life.