Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Once you’ve created an emotional need to buy, you need to give them rationale to support it.
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
In copywriting, what you write comes down to: The key benefit—What pain point or problem are you solving, and how? The value proposition—Why should readers trust you? Branding, messaging, and voice—What is the “personality” you’re trying to convey with what you’re writing? The call to action (CTA)—What action do you want your reader to take?
Kevin Tumlinson • 30-Day Author: Develop a Daily Writing Habit and Write Your Book in 30 Days (or Less) (Wordslinger 1)
But logic does not get conversions. The key to generating action is emotion. The focus of Step 4 is to build or to reinforce the prospect’s mental image of a better, easier, happier, more successful life after he has solved his problem. Paint a picture of what life will be like on the other side
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
and protection of loved ones; and social approval). 2. The strongest advertising appeals are based on these eight basic wants. 3. The most effective way to create an appeal based on these eight wants is to write ad copy that causes your prospects to visually demonstrate your product or service inside their heads, sufficiently enough to build desire
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