Persuasion: Convincing Others When Facts Don't Seem to Matter

At this third stage, motivating action is the main objective. That is, a well-liked friend might show me sufficient proof that experts recommend (and almost all my peers believe) that daily exercise is a good thing, but that might not be enough to get me to do it. The friend would do well to include in his appeal the principles of consistency and s

To open the Other to your argument, tell the truth. Be yourself. That's enough.

This pillar is about storytelling and how to harness the laws of storytelling to persuade the humans that stand in your way to follow you, to buy from you, to believe you, to trust you, to click, to act, to hear you and to understand you.

Two tips for keeping on the right side of people’s “Nonsense!” filter are to back up any claims you make with facts and evidence, and to acknowledge possible doubts in the reader’s mind