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Personalization
Substack isn’t the only player that has sought to figure out small-scale publishing in the platform dominance era. Medium, for instance, has been home to a rotating roster of small publications, but has pivoted often and failed to emerge as the media force many once hoped it would be. Best said Substack’s main focus is the connection between an ind... See more
Steven Perlberg • How Substack Has Spawned a New Class of Newsletter Entrepreneurs
In recommendation media, the best content for each consumer wins. This means that consumers are always being recommended and actively served content best suited for them, creating a superior consumption experience at all times.
Michael Mignano • The End of Social Media and the Rise of Recommendation Media
Personalisation improves customer experience. However, because it is a slower form of measurement, the money is invested more at the top of the funnel than at the bottom.