Perennial Seller: The Art of Making and Marketing Work that Lasts

“[‘1,000 True Fans’ by Kevin Kelly] was one of the seminal articles that inspired me to really build amazing material, rather than just recycling what else was out there. I knew that if I had 1,000 true fans, then not only would I be able to live doing the things I wanted, but I would be able to turn that into 2,000, 5,000, 10,000—and that is exact

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If we give them the room to breathe, creative works can live multiple lives. The works will stay online for years, decades even. It will make someone else’s work better, and potentially continue to create new value. Some creations are built for the moment, while some are built for a lifetime. But the secret is motivation. If a company decides one d

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commitment is the only secret knowledge

everything else is just a distraction // Conquer Avoidance course is live!!!

Isabel

May 19

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Pre-essay announcement: I am offering a course to help you conquer your avoidance and liberate your creativity . If you have been avoiding something within yourself ... See more

A realization I’ve had lately: practically anything that’s great in the world is that way only through constant attention and care—e.g. great products, yards, marriages, companies, friendships. If left alone, practically everything defaults toward mediocrity at best or ruin at worst. “Constant attention and care” always requires time and this is a ... See more