what we do at the browser company is we talk about optimizing feelings. how do we want to make someone feel on the other end of our software? do we want to make them feel Joy? do we want to make them feel fast? do we want to make them feel organized? do we want to make them feel focused? what is the feeling we are trying to evoke a

First, ask yourself what’s working: What about your daily work, your daily life, matters to you? Why are you doing it? What part of your life is a source of pride? What impact do you feel you’re having on people, ideas, or things that are important to you? Next, ask yourself what’s neutral: What are you spending your time on that you don’t particul

Just as much as our job is to build something genuinely useful, something which really does make people’s working lives simpler, more pleasant and more productive, our job is also to understand what people think they want and then translate the value of Slack into their terms.… Putting yourself in the mind of someone who is coming to Slack for the