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Pay no attention to that man behind the curtain
When you build a community, you create a social identity. The Social Identity Cycle consists of three stages: identification (person identifies with the community), participation (member takes action to participate in community), and validation (member rewarded for action). Remember to invest in diversity, equity, and inclusion from day one.
David Spinks • The Business of Belonging: How to Make Community your Competitive Advantage
Foundational Form Elements: Opening 1. Welcome 2. Intention 3. Reference a tradition 4. Explain events and instructions Body 1. Share wisdom 2. Invite participation Closing 1. Acknowledgment 2. Sending
Charles Vogl • The Art of Community: Seven Principles for Belonging
Your customers are going to join your community because of benefits, not belonging. Belonging comes after someone has been a part of a community and formed relationships. What’s going to get them in the door in the first place is a clear understanding of how the community will help them solve a problem or achieve a goal.
David Spinks • A Founder’s Guide to Community
Step one in attracting new members is crafting your origin story. Your origin story will give both existing and prospective members the language they need to explain what your community is and why it formed in the first place.