Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes
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Can A Burger Help Save The Planet? Impossible Foods CEO Pat Brown Says Yes
Meat and dairy production uses 83% of farmland and causes 60% of agriculture’s greenhouse gas emissions, but provides only 18% of calories and 37% of protein.
DAMIAN CARRINGTON • Plant Based Meats Do More to Address Climate Change Than Green Buildings or Zero-Emission Cars
[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more
The Verge • Impossible Foods CEO Patrick Brown on a new kind of meat
In well-off societies, a better way to reduce agriculture’s dependence on fossil fuel subsidies is to make appeals for adopting healthy and satisfactory alternatives to today’s excessively rich and meaty diets—the easiest choices being moderate meat consumption, and favoring meat that can be grown with lower environmental impact.
Vaclav Smil • How the World Really Works: The Science Behind How We Got Here and Where We're Going
The key message here is not “zero meat” but rather “more plants.” More than 100 percent dietary purity, I want you to shift your overall dietary pattern.