Part II: “Open World” Marketing

Early on, big things might start out feeling like a toy. But their ability to extend from one value proposition to the next, and address more and more of a market is the secret sauce you want to dream about. That's where high net dollar retention comes from. Companies that are able to drive usage (more volume of the same thing) or modules (adjacent... See more

I was talking to a friend about why we decided to invite only paying believers to the Sublime private beta. My answer is that charging early for a product creates high expectations, and in aspiring to meet those expectations, we are held accountable to deliver a product you love and trust. My answer is that growing Sublime the right way is more imp... See more

I like thinking small. I like thinking of my reader as an individual.

And even if I did this out of sheer stubbornness at first, I’ve come to think this is exactly the strategy for creatives in the current moment.

There are now so many tools for people who want to bypass the system. Almost none of them existed when I started my lonely path as a one-p... See more