Paid Newsletters: Conversion Rates, Newsletter Bundles, Building a Six-Figure Newsletter

For example, the next writing platform I am paying close attention to these days is Substack. Substack is aiming to be the “social” writing platform for paid newsletters. The reason I say “social” is because, unlike true social platforms where the purpose is to browse and scroll, Substack actually operates much closer to a tool for writers rather t

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The conversion rate for paid subscribers is about 10% so if you have 10,000 readers, about 1,000 will pay for your work

This is all very good news, for writers and for readers. Filtering news and adding useful commentary is a nontrivial task, it’s hard to scale, and scaling it in one domain doesn’t imply skill in doing it somewhere else (if I switched places with someone who wrote a sports newsletter, we’d both lose all our readers). But the subscription newsletter ... See more

New funding models and opportunities will help these creators in their early days. From Substack to Gumroad, several companies have announced the establishment of dedicated funds with grants and stipends. Cash advances could be democratized, like in the music and publishing industry. As investors express their interest in the development of these o... See more