Paid Newsletters: Conversion Rates, Newsletter Bundles, Building a Six-Figure Newsletter

Use your newsletter as a funnel for books, courses, events and consulting.

Build a SaaS for your audience. Jane Portman has Userlist. Paul Jarvis has Fathom Analytics. Justin Jackson has Transistor.fm. Audience-first works.

We will see more newsletter bundles. Bundling newsletters can lead to more revenue and lower reader acquisition costs.

Most writers will add products to their offering. Paid content is a simple way to monetize. But this leaves money on the table.

Newsletter fellowships will become common. Substack CEO, Chris Best, described the Substack Fellowship as a “mini-YC” for writers.

More writers will hold events. Sam Parr held a small meetup at his Airbnb with subscribers. Fintech Today hosts virtual events.

It will be hard to cancel writers. Paid newsletters make you accountable to your audience. Not sponsors or their stakeholders.

Substack will help writers extract more value (and commissions) from their audience. Their incentives are aligned.