Humans can process 10–50 bits of information per second with their conscious attention. The what, how, and why behind that information we choose to process will determine our quality of life. That is, what we hold in our attention, how we interpret that information, and why we gave it our attention in the first place is of utmost importance. Focus

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So when you pay attention to something you don’t especially value, it’s not an exaggeration to say that you’re paying with your life. Seen this way, “distraction” needn’t refer only to momentary lapses in focus, as when you’re distracted from performing your work duties by the ping of an incoming text message, or a compellingly terrible news story.... See more

as a human, my tastes, interests and attention are shaped by what is put in front of me. I’ve seen my 3-year old granddaughter, on her way to do one thing, decide she wants to do something else, simply because the button for it appeared in her vision cone. I know I’m not so different. I want to stop being constantly bombarded by the click-me button... See more