Overpowered Metrics Eat Underspecified Goals

Objectives are well and good when they are sufficiently modest, but things get a lot more complicated when they’re more ambitious. In fact, objectives actually become obstacles towards more exciting achievements, like those involving discovery, creativity, invention, or innovation—or even achieving true happiness. In other words (and here is the pa... See more

Maybe Scott Adams said it best:

To put it bluntly, goals are for losers. That’s literally true most of the time. For example, if your goal is to lose ten pounds, you will spend every moment until you reach the goal—if you reach it at all—feeling as if you were short of your goal. In other words, goal-oriented people exist in a state of nearly con

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Goal setting framework:1) Create a model that maps the drivers of your business. This model should be agnostic to anything you have on your roadmap. To reiterate, this is entirely agnostic to tactics.2) Add measurement to that model.3) Prioritize points of leverage. We might consider these high-level opportunities.4) Identify goals for those points... See more