Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
amazon.com
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
Being relevant for decades means that you must genuinely enjoy being a giver, or you won’t have people around that you can take from.
While we collect marbles, baseball cards, and antiques in order to hold on to them while they increase in value, the purpose of collecting contacts is to give them away—to match them with other contacts. Whenever you introduce people, instead of one plus one equaling two, it equals two to infinity—because when we make a successful connection, we ar
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