
Saved by sari
Outdoor Voices shows community only gets you so far
Saved by sari
And of course, the membership model changed completely. Exclusivity-based Consumer membership (whether Guardian Live or even a basic content paywall) was taken off the agenda, and the priority became delivering the public good Citizens needed, and asking for direct financial support in return.
As a consumer, you subscribe to one vision or another: what’s your version of hiking out doors? What type of vibe are you about? Purist? Gorpy? High intensity? Meditative? But in all cases, the branded subculture itself is the main thing, while the role of physical goods is diminished. Their job is not to drive value, but to add another layer of de
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