...scarcity in the ability to actually develop each "local" user experience in a way that both aligns with the culture of the new market and holds true to the company’s core product beliefs and north star vision for the business.

Bigger pictures should eventually give birth to a profession of specialists. These could look like McKinsey consultants, but these people leave so much out of the problem-set that I find it hard to think of them as big picture experts. There was a moment when “design thinking” looked precisely like the profession that would be good at big pictures.... See more

Vernacular design outside of architecture

I've been thinking about how this idea applies to design in fields outside of architecture. Architecture is unique in its geographic, climatic, and cultural contexts, since the "localism" aspect is particularly relevant. But there are probably some parallels that could be drawn to modern software design, pr... See more