There is a set of common infrastructure needed for many business applications. A typical Series C software roadmap is largely predictable middleware: permissioning, reporting, approvals, compliance. Every point solution company has to build these capabilities from scratch.

To bring projects like the one described above to fruition, new infrastructure is needed that borrows from open-source software communities and beyond. You can imagine a range of tools, including recruitment and application management, process mining to identify new discrete stages in the creative process, and sophisticated forking tools.