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Originals: How Non-Conformists Move the World
The lesson for the rest of us is that if we want to make people care, we’ve got to tap into the things they care about. When everybody taps into the same thing, an arms race emerges. To avoid it, we’ve either got to shift onto new turf, as Thompson did, or find associations that are distinctive for our ideas.
Chip Heath • Made to Stick: Why Some Ideas Survive and Others Die
One key to this approach is a system that encourages, and funds, speculative ideas even though they have only slim possibilities of success. Even more important, though, is diversity—not in a sociological sense, but rather in a conceptual and cognitive sense. You want diversity among the entrepreneurs who are coming up with the ideas, so you end up
... See moreJames Surowiecki • The Wisdom of Crowds
July 2023
If you collected lists of techniques for doing great work in a lot of different fields, what would the intersection look like? I decided to find out by making it.
Partly my goal was to create a guide that could be used by someone working in any field. But I was also curious about the shape of the intersection. And one thing this exercise sh... See more
If you collected lists of techniques for doing great work in a lot of different fields, what would the intersection look like? I decided to find out by making it.
Partly my goal was to create a guide that could be used by someone working in any field. But I was also curious about the shape of the intersection. And one thing this exercise sh... See more
How to Do Great Work
The challenge to being ahead of the trend—which I have been for most of my life—is to find a way to start a dialogue with the consumer. Perhaps you want to provide a solution to a problem they don't yet know exists. So you need to ask: how does this problem touch their lives and what they care about? Solving that problem can be difficult, time-cons
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