
Organizational Innovation Through Design

DOs are vehicles for accessing labor from talent that is aligned with the vision and ethos of the DO, and represents a vehicle for building organizations that are highly aligned with human values.
David Hoffman • The Future of Work on Bankless
The third type of transition has been from project to capability, as organizations commit to outcome goals. This realignment includes both technology and business areas of the organization. This typically happens as organizations become customer driven from the outside in, rather than from the inside out. Desired customer value outcomes are then su
... See moreDavid Robinson • EDGE: Value-Driven Digital Transformation
Firms that develop design-driven innovations step back from users and take a broader perspective. They explore how the context in which people live is evolving, both in sociocultural terms (how the reason people buy things is changing) and in technical terms (how technologies, products, and services are shaping that context).
Roberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
