Organizational Innovation Through Design

In order to implement strategy, an organization needs to integrate structure, processes, and people. A successful redesign will focus the company's resources on its strategic priorities and reduce costs. An example of a typical motivation for a redesign is a company that decided to expand outside of its US home base.

Design thinking is a human-centered approach to innovation—anchored in understanding customer’s needs, prototyping, and generating creative ideas—to transform the way you develop products, services, processes, and organizations.

When using design thinking principles, you bring together what is desirable from a human point of view with what is techno... See more