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Optimizing For Feelings Optimizing For Feelings
The optimization process is about spotting and fixing leaks.
Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion
In my six years at Google, I got to observe this force up close, relentlessly killing features users loved and eroding the last vestiges of creativity and agency from our products. I know this force well, and I hate it, but I do not yet know how to fight it. I call this force the Tyranny of the Marginal User .
Simply put, companies building apps hav... See more
Simply put, companies building apps hav... See more
Ivan Vendrov • The Tyranny of the Marginal User
And even if you can identify most of your visitors, you’ll still want to spend plenty of time on optimization, simply because building websites, ecommerce platforms, and apps is complex. Many arbitrary design decisions are made during such a project and thus there is very little chance that you will get them all right on the first go (no matter how
... See moreArild Horsberg • Hello $FirstName - Norwegian Case Studies: Profiting from Personalization in Norway
Truly Semantic
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