Opinion | A Deceptively Simple Way to Rebuild Trust in Scary Times

Think about what you can share from your process that would inform the people you’re trying to reach. Have you learned a craft? What are your techniques? Are you skilled at using certain tools and materials? What kind of knowledge comes along with your job?

A simple question designed to elicit a story, such as “What did you do this morning?,” is a good way to begin to get to know a person without being threatening.

The exciting part of all of this, to me, is that we always have a basis on which to proceed. The reader is out there, and she’s real. She’s interested in life and, by picking up our work, has given us the benefit of the doubt. All we have to do is engage her. To engage her, all we have to do is value her.