Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)
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Open Data Now: The Secret to Hot Startups, Smart Investing, Savvy Marketing, and Fast Innovation (Business Books)
Neustar had lots of unstructured data—now housed in Hadoop clusters—and is exploring it to find out how best to turn it into products.
The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet custom
... See moreClickstream data from the web may be a standard, easily handled data source in 10 years. Actively processing every e-mail, customer service chat, and social media comment may become a standard practice for most organizations. The tracking of hundreds of metrics per second from an engine may not make anyone break a sweat.