Attention required | Highsnobiety

There’s obviously something shallow about trading genuine cultural affinity for cosplay, yet it also reflects an understanding that style can signify a fleeting personal or societal mood more than a fixed identity.

The digital obsession with cores—used as a suffix that basically denotes a kind of style—began back in 2013, when the term normcore was first coined by trend forecasters K-Hole as a philosophy of fashion. They posited that the chronically online were competing for virality and uniqueness, and as a result, both were harder to come by. Enter normcore... See more