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But beyond dating apps, there’s a new entrant in Lust: OnlyFans. OnlyFans exploded during the pandemic by cutting out the middleman of pornography, allowing creators to directly share content (usually NSFW) with their subscribers.

The first generation of these companies is already on the scene. Products like Patreon, Cameo and Substack have gained traction over the past several years by zeroing in on the monetization component of the problem, offering creators pathways to generating revenue directly from their audiences rather than relying solely on platform-controlled adver... See more

Seeding 2.0 also offers an alternative path to monetization to all the creators on platforms like Patreon who are used to earning monthly from their fans, but are stifled by Patreon's reliance on altruistic giving, rather than the more durable incentives of self-interest.

Once creators have earned consumers’ attention in a crowded bar called Twitch or Facebook, BYOA is the creator version of: “let’s get out of here, I know a spot😉”.  OnlyFans has grown on the back of Reddit as a free marketing channel, where adult content creators market themselves through popular R-rated subreddits. Reddit itself is not condu... See more