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The Evolution of the Influencer
Creators are no longer just influencers, reality TV stars, adult entertainers or #fitspo evangelists; they’re your friends, your neighbors, your coworkers, your local bartender and that one guy at Trader Joe’s who always bags your groceries just right. It is a preview of what’s to come.
Jason Parham • Everything Is Becoming Paywalled Content—Even You
The Influencer Economy: How to Launch Your Idea, Share It with the World, and Thrive in the Digital Age
amazon.com
The internet unlocks distribution. Traditionally, gatekeepers dictated who had influence: record labels, newspaper editors, studio executives. Now anyone can build an online community. You can share videos to YouTube, writing to Substack, music to Soundcloud