One Million Strong

For example, the next writing platform I am paying close attention to these days is Substack. Substack is aiming to be the “social” writing platform for paid newsletters. The reason I say “social” is because, unlike true social platforms where the purpose is to browse and scroll, Substack actually operates much closer to a tool for writers rather t

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mily Atkin, who runs Heated, on the climate crisis, told me that her gross annual income surpassed $200,000—and among paid-readership Substacks, she’s ranked fifteenth.

The total number of full-time creators: 2 million. It breaks that number down accordingly:

In May, it did $3.0 million.