Saved by Tom White
Once Upon a Time
you need to build a compelling story around your new product offering—a
Jose Palomino • Value Prop - Create Powerful I3 Value Propositions to Enter and Win New Markets
“The two skills of modern business: Storytelling and spreadsheets.
Know the numbers. Craft the narrative.”
Know the numbers. Craft the narrative.”
James Clear • 3-2-1: On the Role of Habits in Times of Uncertainty, Hard Work, and Change (June 11, 2020) | James Clear
What’s stopping us from telling the right story isn’t the soundness of our argument, the brilliance of our logic or the quality of the thing we’re selling. It’s that we haven’t understood how best to communicate in a way that helps others to imagine a future they can’t yet see.
Bernadette Jiwa • The Right Story: The secret to spreading your ideas
