Saved by sari
On YouTube’s recommendation system
YouTube’s real fuel came from some prescient tweaks the trio made a month later. They added features for people to leave comments and a small button to easily email friends links to clips. And when someone clicked on a video, a row of related ones appeared on the right of the page, prompting them to watch more.
Mark Bergen • Like, Comment, Subscribe
Since a platform is in control of what content gets served to who and when, there’s no expectation that a creator’s social network is guaranteed to see their content. Therefore, platforms can also choose what not to program, and there’s little creators can do or say to counteract this. Long gone are the days where a creator can complain about being... See more
Michael Mignano • The End of Social Media and the Rise of Recommendation Media
Whilst contemplating this situation, my colleague Tom pointed out what I feel is the crux of the issue. TikTok has become the platform for algorithmic recommendation. The general sentiment among anyone I know is that TikTok, more than YouTube, and certainly more than Instagram et al, is phenomenally good at recommending things to you.
The crucial di... See more
The crucial di... See more
Darren Hemmings • 🔵 How Spotify's editorial stranglehold is coming unstuck
Two thousand and twelve was also when YouTube integrated the variable of “watchtime” to its algorithm, meaning “which videos you watched and for how long,” according to a company blog post, leading to better-targeted recommendations.