On the Internet, We’re Always Famous

So here we are, our chins pressed into the metal holster between the fennec-fox ears, the constant flitting words and images of strangers entering our sensory system, offering our poor desiring beings an endless temptation—a power we should not have and that cannot make us whole.

There’s no reason, really, for anyone to care about the inner turmoil of the famous. But I’ve come to believe that, in the Internet age, the psychologically destabilizing experience of fame is coming for everyone. Everyone is losing their minds online because the combination of mass fame and mass surveillance increasingly channels our most basic im... See more

I’ve found that this simple formulation unlocks a lot about our current situation. It articulates the paradox of what we might call not the Master and the Slave but, rather, the Star and the Fan. The Star seeks recognition from the Fan, but the Fan is a stranger, who cannot be known by the Star. Because the Star cannot recognize the Fan, the Fan’s ... See more

But We Who Post are trapped in the same paradox that Kojève identifies in Hegel’s treatment of the Master and Slave. The Master desires recognition from the Slave, but because he does not recognize the Slave’s humanity, he cannot actually have it. “And this is what is insufficient—what is tragic—in his situation,” Kojève writes. “For he can be sati... See more

Understanding the centrality of the desire for recognition is quite helpful in understanding the power and ubiquity of social media. We have developed a technology that can create a synthetic version of our most fundamental desire. Why did the Russian couple post those wedding photos? Why do any of us post anything? Because we want other humans to ... See more

In the same way that electricity went from a luxury enjoyed by the American élite to something just about everyone had, so, too, has fame, or at least being known by strangers, gone from a novelty to a core human experience. The Western intellectual tradition spent millennia maintaining a conceptual boundary between public and private—embedding it ... See more

Never before in history have so many people been under the gaze of so many strangers. Humans evolved in small groups, defined by kinship: those we knew, knew us. And our imaginative capabilities allowed us to know strangers—kings and queens, heroes of legend, gods above—all manner of at least partly mythic personalities to whom we may have felt as ... See more

We have now all been granted a power once reserved for totalitarian governments. A not particularly industrious fourteen-year-old can learn more about a person in a shorter amount of time than a team of K.G.B. agents could have done sixty years ago. The teen could see who you know, where you’ve been, which TV shows you like and don’t like; the goss... See more

To oversimplify, here’s where we ended up. The Internet really did bring new voices into a national discourse that, for too long, had been controlled by far too narrow a group. But it did not return our democratic culture and modes of thinking to pre-TV logocentrism. The brief renaissance of long blog arguments was short-lived (and, honestly, it wa... See more