Ogilvy on Advertising in the Digital Age

It is content which helps elevate and enhance the collective experience of individuals, communities and businesses. This type of content puts resources in your hands.

At one extreme you can actually join up and become the storyteller.

In essence, digital enables companies to contextualize their products

The environment has to be rich; that is to say, it has to dominate you with sensory stimulus.

in tandem,

This is not content which is there to entertain, but to help you, and in a very personal way.

You, the individual, can be isolated. You can be invited to participate in the dialogue. And then you can join it. And, in joining, you can literally both find yourself and lose yourself.

Academic studies of video gaming define immersion as the state where gamers are so involved in the game that they become lost in it.

that’s exactly where content comes in as an enabler – a stimulus for, or a reinforcement of, that self-regulation. What is at work here is the power of design – integrating information and experience.