Ogilvy on Advertising in the Digital Age

It’s all about being in control.

It is content which helps elevate and enhance the collective experience of individuals, communities and businesses. This type of content puts resources in your hands.

in tandem,

When a brand delivers truth, it earns credibility, and with credibility comes consumer trust.

Advertising (1923) still has its admirers. The former advertising planner Paul Feldwick has written an original and intelligent history of the theories of advertising, The Anatomy of Humbug (2015). It is one of a kind, and it lays out the

Under an editor’s hand, knowledge brings a competitive edge. It expounds and justifies a point of view or positioning. But not just as a white paper, but rather as a dynamic program.

that’s exactly where content comes in as an enabler – a stimulus for, or a reinforcement of, that self-regulation. What is at work here is the power of design – integrating information and experience.

At one extreme you can actually join up and become the storyteller.

In essence, digital enables companies to contextualize their products