Off the clock with Overtime: Company Policy's creative playground ...

While these experiments don’t always make it into client projects, they tend to resurface in unexpected ways. Katz believes that this freedom to experiment has already had a tangible impact on the studio’s client work. He says, “Knowing that we have a safe space to experiment with new things allows us to go all in and push ourselves and hopefully o... See more

“It’s about pushing ourselves out of our comfort zone and asking questions like ‘What happens when we blend the natural with the surreal?’ or ‘How can motion bring these AI-generated forms to life?’” she adds. Weekly brainstorming sessions help refine the prompts and keep the themes at the centre of the creative process.

When working with AI, getting to the right level of imagery or motion that meets their standards often involves fine-tuning the prompt, notes Banda. When generating images, the team references fine art, lighting, and mathematical terms to achieve sharper, more refined results.