Another insight is that making things easier has nonlinear effects. Making something 10x easier can cause 1000x more of that thing to happen. Hence the explosion of online creativity you see on YouTube, with chess, Minecraft, math videos, Khan Academy, Twitchstreams, Soundcloud, etc; you remove a small bit of friction and get a large result.

The supply of micro-entertainment is constrained by the intense labor necessary to produce it. Many people don’t make this content [yet], and if they do, they make it much less frequently than social media. But supply of social media already far outstrips demand.

In a single “internet minute” on those three platforms: YouTube users stream 694K hours of video; Instagram users share 65K photos; and TikTok users watch 167M videos.