Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
"Positioning seems to be important folks, if wrong everything sucks, if get it right we make a bunch of money "
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
The value of any product or service is the result of its ability to meet a customer’s priorities. Customer priorities are, in simple terms, the things that are so important to customers that they will pay a premium for them or, when they can’t get them, they will switch suppliers.