What is a Design Culture?

Pioneers try to translate ideas into the form of regularities, which may mean a daily habit (eating vegan, living as transgender) or a formal organisation (a kindergarten, hospice or recycling centre). Once an idea becomes organised, it becomes exclusive (organisation is a way of selecting and deselecting—what we eat and don’t eat; who gets support

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We are surrounded by remarkable technological advancements, advanced tooling and infrastructure. However, without accounting for culture or desire, these tools fall flat, lacking the spark that transforms pure functionality into meaningful creations. Successful design goes beyond the superficiality of aesthetics and the pragmatism of functionality—... See more

In order for design to transform business, it must first transform itself. It must leave behind the language and mindset of engineering. Get past scalability and extensibility. Systems and components. Agility and usability. Usefulness and seamlessness. Efficiency and friction. Data and metrics. Patterns and code.